The Battle Of The Mongol Empire - 1418 Words

Patrick Mungovan History - Green Block Ms. Katz 12/23/14 Strategic Superiority Writing Goals: Evidence effectively analyzed to connect to central claim at least two times per paragraph All paragraphs effectively connected with transitions My claim is proven using evidence and analysis During the 13th and 14th centuries there existed the largest contiguous land empire in world history. This was the Mongol Empire, ruled by the military mastermind Genghis Khan and his succession of family members. The Mongol army, consisting of only 30,000 core horsemen and a fluctuating number of footsoldiers, were the most feared warriors at that time and some of the most feared ever. A historian from Columbia states on page 18 of the reader that the†¦show more content†¦This bond between the leaders and the ordinary troops made the complicated battle plans much easier to carry out, as there was more understanding between the levels of the military. These similarities though ended with food and clothing. There was a rigid hierarchy in place in the Mongol army. This hierarchy and submission to the leaders made â€Å" elaborate tactics of encirclement, retreat, and deception [possible in battle]†. (525) This submission created by strong leadership and a full unit d eath penalty in the case of a deserter enabled the mongols to create new schemes of attack and new battle plans, without worrying that their men were not competent or too uncooperative to carry out their orders. The Mongol’s instillment of fear and submissiveness into their troops through strong leadership gave the Mongol army a superior edge. This leadership allowed the Mongols to carry out their new battle tactics. The Mongol leaders were instrumental in the conception and execution of one of the tribe’s greatest achievements, their war tactics. The Mongols war tactics were some of the most novel thinking of the time, great creativity was put into them, and out came some of the most brilliant attacks ever dreamt up, and, when combined with the use of horses and adaptations of the bow and arrow, they spawned the largest

Loss of Faith and Religion in Ellie Wiesel’s Night Essay

The Holocaust survivor Abel Herzberg has said, â€Å" There were not six million Jews murdered; there was one murder, six million times.† The Holocaust is one of the most horrific events in the history of mankind, consisting of the genocide of Jews, homosexuals, gypsies, mentally handicapped and many others during World War II. Adolf Hitler was the leader of Nazi Germany, and his army of Nazis and SS troops carried out the terrible proceedings of the Holocaust. Elie Wiesel is a Jewish survivor of the Nazi death camps, and suffers a relentless â€Å"night† of terror and torture in which humans were treated as animals. Wiesel discovers the â€Å"Kingdom of Night† (118), in which the history of the Jewish people is altered. This is Wiesel’s â€Å"dark time†¦show more content†¦He and his father attend services at temple regularly, pray, and study the history of the Jewish people. He is fond of the Jewish religion and wishes to study Kabbalah, which is an ancient Jewish tradition that teaches the deepest insights into the essence of God, His interaction with the world, and the purpose of creation. This is very strange for a boy to study, and because of this his father won’t find him a teacher, â€Å"You are too young for that. Maimonides tells us that one must be thirty before venturing into the world of mysticism, a world fraught with peril† (4). Frustrated and determined to find a teacher to teach him the mysticism of the world, Wiesel meets Moishe the Beatle, â€Å"I succeeded on my own in finding a master for myself in the person of Moishe the Beatle† (4). Moishe asks Wiesel provoking questions about the religion and praying to deepen his knowledge, â€Å"Why did I live? Why did I breathe?† (4). Even when Wiesel is in the ghetto, he still has faith and is completely orthodox. Because Wiesel is extremely dedicated to his study of the Jewish religion, it is harder for him to lo se it during the horrible and horrifying events of the Holocaust, â€Å"I continued to devote myself to my studies. Talmud during the day and Kabbalah at night† (8). In conclusion, Wiesel is a deep believer in God and the Jewish religion, and because of this it is harder for him to lose it during the Holocaust. Faith is trusting God for your safety,Show MoreRelatedLoss of Faith and Religion in Ellie Wiesel’s Night1386 Words   |  6 Pagesrelentless â€Å"night† of terror and torture in which humans were treated as animals. Wiesel discovers the â€Å"Kingdom of Night† (118), in which the history of the Jewish people is altered. This is Wiesel’s â€Å"dark time of life† and through his journey into night he can’t see the â€Å"light† at the end of the tunnel, only continuous dread and darkness. Night is a memoir that is written in the style of a bildungsroman, a loss of innocence and a sad coming of age. This memoir reveals how Eliezer (Ellie Wiesel)Read MoreNight654 Words   |  3 Pages| Night: By Eli Wiesel Essay Word Count:665 By: Carlos Guerrero Prof. Ted Johnston English 1301 TR 11:30 08 November 2014 We can know the end of the story just by knowing that Ellie Wiesel wrote the book. We know it because this book is about survival. Physically we know Ellie Wiesel survived the holocaust, but does any psychological or spiritual part of him died during the holocaust? Elie Wiesel wrote about all the horrible torture, brutality, degradation, lost, and inhumanities

Admission Statement Free Essays

Every action that we do serves as an opportunity for us to develop and achieve our particular goals and interests. This in turn, motivates us to perform on our optimum capabilities. Despite the occurrence of challenges and hurdles along the way, it serves as our guide and inspiration to do better in life. We will write a custom essay sample on Admission Statement or any similar topic only for you Order Now With the emerging opportunities happening in our current environment, one must have the appropriate foundation and education to become competitive in their respective fields. Realizing this, I wish to present to the admissions committee to apply for a degree in Gonzaga College. My passion for sustenance and development do has always been evident in the things I do. I treat every activity as a chance to learn and acquire new principles that I can use later in my life. In addition, consider the student life to be a holistic undertaking. One must not only dwell into the realm of academic study but at the same time establish interpersonal relationships and engage into sports to keep a balanced way of living. In detail, I have been involved in lacrosse for the past year and I can say that I had shown growth and improvement in the way I play the game. I consider these skills to be at par or better to be accepted in a division 1 school. Being a player on the JV team for The McLean School, I know what to expect and what obstacles I must overcome to be an even better and more valuable lacrosse player. It instilled in me the values of sportsmanship, camaraderie, and teamwork – facets that are equal determinants of survival in a collegiate environment. Also, I had the adage that you must not sacrifice your educational objectives among other things. It is an integral reason why you are enrolled in an educational institution in the first place. That is why academically, I had made it a point to excel in the things that I do. I see every meeting and lessons as an opportunity to learn and acquire new ideas. I continuously enjoy learning Math, Science, and History because of the relative satisfaction and fulfillment it brings to my day. I know that my hard work to get good grades since the 8th grade will pay off in due time. On the other hand, my inclination to music has always been a part of my life. The enthusiasm to play an instrument during my spare time has grown through the years. With the help of my tutor, I was able to enhance my skill and proficiency in guitar and bass guitar for the past two years. Now, I am proud that my sacrifice has paid off. I am now capable of composing and producing my own songs. With these, I can contribute my talent to the community engaging in a particular band group that is available in Gonzaga. Not only shall I showcase my creative side for the group I may belong to, at the same time I can inspire others that achieving something need to be made by effort and continued persistence. With all of these, I feel that I am capable of achieving anything given that I strive and work hard for it. The abilities that I have right now is only the beginning chapter of my life, I will still continue to face difficulties and hurdles. However, these incidents can be used to shape who I am and at the same time inspire others to become better individuals. I believe that this mindset can help the Gonzaga College High School achieve its desired goals and objectives. It does not only seek to see its students graduate with the academic expertise. On the other hand, it aspires to promote a holistic opportunity for its students to grow and be effective in the professional environment. It is in this that I feel suitable to be included and mature at this educational institution. How to cite Admission Statement, Essays

Ancient Egypt and Mesopotamia Comparison Essay free essay sample

Ancient Egypt and Mesopotamia both developed in river valleys. These first civilizations in the Middle East, Mesopotamia between the Tigris and Euphrates and Egypt by the Nile River. They are early civilizations that relied heavily on geographies and their surrounding environment. Mesopotamia featured distinctive cultures and was also the home of the worlds first set of laws. The Egyptian civilization formed near the Nile River and in the Sahara desert, so a strong society was needed to prosper in this harsh environment. As both civilizations formed close to important rivers and fertile land, they developed similarly (Ecks, 2012). Mesopotamia and Egypt both relied on their rivers to survive their everyday lives. Mesopotamia was divided into two lands, Sumer and Akkad and then both of the lands got together and became Babylonian , a flat country. Also, Sargon which is the king the Mesopotamians worshipped , king of Sumer which Akkad symbolized the claim of Universal domain. We will write a custom essay sample on Ancient Egypt and Mesopotamia Comparison Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Mesopotamia and egypt were also very agricultural. Mesopotamia had little to no natural defenses. They were open to invasions and got took advantage of quit often. The Assyrians were the last to take over before the Persians conquered them. They built pyramids called Ziggurats. Cuneiform was the Mesopotamians writing system. They created Cuneiform around 3500 B.C.E and it also became a system of pictographs. Mesopotamia went into a decline and ended around 2300 B.C.E . Ancient Egypt lasted around 3000 B.C.E until the conquest of Egypt by Alexander the Great in 332 B.C.E. Egypt was a civilization based on irrigation. Its also a civilization that arises through the need for flood control and irrigation. Which leads to a strong central government. The Egyptian state centered on the king, often known by the knew term Pharaoh , from an Egyptian phrase meaning â€Å"palace†. The religous beliefs of the Ancient Egyptians were the dominating influence in the development of their culture.The Egyptian faith was based on a collection of ancient myths, nature worship. Sumerian lives were spent  serving the gods in the form of man-made statues. There was no organized set of gods; each city-state had its own patrons, temples, and priest-kings. The Sumerians were probably the first to write down their beliefs, which were the inspiration for much of later Mesopotamian religion. Sumerians believed that the universe consisted of a flat disk. While the Mesopotamians didnt have anything quit to scale with the pyramids, they did use and build ziggurats for religious purpose.Both civilizations were centered on religion. Egypt believed in many gods. The gods of Mesopotamia believed in tended to be absolute rulers to whom the people owed total devotion. In both civilizations religious leaders were given very high status and held in high regard. Mesopotamia and Ancient E gypt are two religions that believed in monotheism. Ancient Egpyt and Mesoptomia both relied on river for survival. They also had similar religous role which led into their different life styles. Ancient Egyptian religous beliefs were more demanding than Mesoptomia. Well , they were more into their religous beliefs. In conclusion, the Ancient Egypt and Mesoptomia share these similarities; Both Egypt and Mesopotamia emphasized social stratification, with a noble, landowning class on top and masses of peasants and slaves at the bottom. Both Mesopotamia and Egypt changed only slowly by the standards of more modern societies. Both civilizations demonstrated extraordinary durability. Both civilizations, left an important heritage in their region and adjacent territories. References Asbell, M. (2007). Comparison between mesopotamia and egypt. Ancient Egypt and Mesopotamia Ancient Egypt and Mesopotamia both developed in river valleys. These first civilizations in the Middle East, Mesopotamia between the Tigris and Euphrates and Egypt by the Nile River. They are early civilizations that relied heavily on geographies and their surrounding environment. Mesopotamia featured distinctive cultures and was also the home of the worlds first set  of laws. The Egyptian civilization formed near the Nile River and in the Sahara desert, so a strong society was needed to prosper in this harsh environment. As both civilizations formed close to important rivers and fertile land, they developed similarly (Ecks, 2012). Mesopotamia and Egypt both relied on their rivers to survive their everyday lives. Mesopotamia was divided into two lands, Sumer and Akkad and then both of the lands got together and became Babylonian , a flat country. Also, Sargon which is the king the Mesopotamians worshipped , king of Sumer which Akkad symbolized the claim of Universal domain. Mesopotamia and egypt were also very agricultural. Mesopotamia had little to no natural defenses. They were open to invasions and got took advantage of quit often. The Assyrians were the last to take over before the Persians conquered them. They built pyramids called Ziggurats. Cuneiform was the Mesopotamians writing system. They created Cuneiform around 3500 B.C.E and it also became a system of pictographs. Mesopotamia went into a decline and ended around 2300 B.C.E . Ancient Egypt lasted around 3000 B.C.E until the conquest of Egypt by Alexander the Great in 332 B.C.E. Egypt was a civilization based on irrigation. Its also a civilization that arises through the need for flood control and irrigation. Which leads to a strong central government. The Egyptian state centered on the king, often known by the knew term Pharaoh , from an Egyptian phrase meaning â€Å"palace†. The religous beliefs of the Ancient Egyptians were the dominating influence in the development of their culture.The Egyptian faith was based on a collection of ancient myths, nature worship. Sumerian lives were spent serving the gods in the form of man-made statues. There was no organized set of gods; each city-state had its own patrons, temples, and priest-kings. The Sumerians were probably the first to write down their beliefs, which were the inspiration for much of later Mesopotamian religion. Sumerians believed that the universe consisted of a flat disk. While the Mesopotamians didnt have anything quit to scale with the pyramids, they did use and build ziggurats for religious purpose.Both civilizations were centered on religion. Egypt believed in many gods. The gods of Mesopotamia believed in  tended to be absolute rulers to whom the people owed total devotion. In both civilizations religious leaders were given very high status and held in high regard. Mesopotamia and Ancient E gypt are two religions that believed in monotheism. Ancient Egpyt and Mesoptomia both relied on river for survival. They also had similar religous role which led into their different life styles. Ancient Egyptian religous beliefs were more demanding than Mesoptomia. Well , they were more into their religous beliefs. In conclusion, the Ancient Egypt and Mesoptomia share these similarities; Both Egypt and Mesopotamia emphasized social stratification, with a noble, landowning class on top and masses of peasants and slaves at the bottom. Both Mesopotamia and Egypt changed only slowly by the standards of more modern societies. Both civilizations demonstrated extraordinary durability. Both civilizations, left an important heritage in their region and adjacent territories.

Kill A Mocking Bird And Prejudice Essays - Discrimination

To Kill A Mocking Bird And Prejudice Prejudice is a many faced demon which comes in many shapes and disguises. The point that it often goes ignored or unnoticed and shows up in the most unlikely places is what makes it an even more dangerous thing. This is extremely evident in the novel ?To Kill A Mockingbird'. The first sign of prejudice in the novel is shown by the Finch children regarding Arthur (Boo) Radley. They see him as a type of monster or a ?malevolent phantom' as Scout so aptly put it. Any small crimes which were committed in Maycomb were said to be his work. At night when the moon was down, he went and peeped in windows. When people's azealea's froze in a cold snap, it was because he breathed on them. Even the children were affected by all these rumours, they refused to touch the pecans when the trees from the Radley place dropped into the school yard- according to them Radley pecans would kill you. All of this could be attributed to their prejudice against Boo, just because he never came out of his house to or socialised with outsiders, people just made up all these rumours about him as a reason for why he stayed inside. The next type of prejudice shown in the book is class prejudice. It is unconsciously shown by Scout as well as a few of her compatriots on her first day at school. They attributed certain qualities to each family in Maycomb and expected these traits to be hereditary. For example the reason which Scout gave as to why Walter refused the quarter which Miss Fisher offered was because "he's a Cunningham" and the reason why Burris was so dirty and impudent was, as far as the children were concerned, was because "He's one of the Ewells". This shows the complacent way in which they treat class prejudice in Maycomb, in Maycomb it is just taken for granted, no questions asked. In fact the children, in stating these characteristics of the Cunninghams and Ewells did not even realise that they were being prejudiced, they had just been brought up that way. Later, when Jem invited Walter to tea and Scout criticised his table manners, Cal and Atticus were not pleased at all. Cal scolded Scout roundly by saying that Walter was ?company' and that he could eat whatever way he wanted. When Scout retaliated by saying that Walter was not ?company' that he was just a ?Cunningham', Cal did not let that serve as an excuse for her humiliating him. In this way, Cal tried to stop Scout from gaining the class prejudice of Maycomb and to treat all people equally. Racial prejudice against Negroes are shown with regard to Dolphus Raymond and Tom Robinson. Dolphus Raymond is considered to be a type of oddball in Maycomb, because he is a white man yet prefers to live with the Negroes. In town, he has a reputation for being a drunkard, but he tells the children that that was just in pretence. Actually, he is a very sensitive man who loathes the society which makes blacks and whites live separately and hates the "hell white people give coloured folks, without even stopping to think that they're people, too". Tom Robinson is found guilty of raping of Mayella Ewell, in the face of very strong suspicion that his accusers are lying. One reason he was convicted was because it was a white man's word against a black man's one, and in Maycomb, a white man's word was always taken without any regard as to how trustworthy he was. I think the other reason he was convicted was because he went against the accepted position of a Negro by daring to feel sorry for a white person. All these prejudices are a result of people holding on to preformed ideas of a certain set of people. It is not just racial prejudice which is present in Maycomb but the narrow, rigid, intolerant codes of behavior which the townspeople wish to impose on others. These prejudices all show the inability of the people to, as Atticus puts it, "consider things from his point of view" and the lack of understanding between them.

Science Coffee Essays

Science Coffee Essays Science Coffee Essay Science Coffee Essay Tommie Shuffled, John Lee 25th September, 2013[liners Date] Introduction When I first knew that I was going to write about coffee, I thought: Oh yeah, this is going to be easy. When I started working on the essay, I found that it was NOT easy at all. My research answers had to be factually correct, and I needed to use my own words to avoid being accused of plagiarism. Since this is my first time writing a factual essay, I faced loads of pressure, including pressure from all the other subjects ND tests. In my former school, we Just handed in our tasks the next day after the homework was given, instead of holding on to it for so long (This made me worry a lot). I then tried to overcome this fear by telling myself: I can do it if I try hard! Were all in this together! In the end, I managed to overcome my fears and completed my essay. Table of Contents Coffee: A little Story by ME MANY people love coffee, from 10 to 100, they all drink coffee! From vanilla flavor to mocha to chocolate and more! There are also many ways to make coffee! In my pinion, coffee tastes bitter most of the time. Therefore I dont think I will drink coffee for the next 10 years (well lets see about that). What is Coffee? Coffee is a brewed beverage made from roasted seeds of many different kinds of species of an evergreen shrub of the genus Coffee. The two most common sources of coffee bearers are Coffee Arabica, and the Robusta form of the hardier Coffee camphor. Coffee plants are cultivated in over 70 countries, primarily in equatorial Latin America, Southeast Asia, Maldives, and Africa, known as the Coffee Belt. Once ripe, coffee berries are picked, processed, and dried. The seeds are then roasted to varying degrees, depending on the desired flavor, before being ground and brewed to create coffee. Coffee is slightly acidic and can give stimulation to unman Owe to ten catalane Insane ten coffee Dean. It Is one AT ten most consumed drinks in the world. It can be prepared and presented in a variety of ways. Caffeine: How it Works 1 . In your brain, there is a chemical called Adenosine and it only wants to be with certain receptors. When these two get together, you get drowsy. . When Caffeine shows up, it attaches to the receptors so that Adenosine cannot. . Your pituitary gland sees this and thinks that there is an emergency, so it tells the adrenal glands to produce adrenaline. In addition, caffeine pumps up your dopamine level. Dopamine level is a chemical called a neurotransmitter. How is Coffee related to us? Pros and Cons of coffee There are several pros and cons of coffee. However, some cons contradict with certain pros, as the con only takes plac e when a high amount of coffee is consumed. Coffee has anti-oxidant contents. Antioxidant can help to reduce the risk of certain cancers. It also protects you from diabetes. Coffee also acts as an anti depressant drink and can reduce the chance of depression. It is also good for the heart and liver. It also stimulates our nervous system in the brain to improve work efficiency. However coffee also has its damaging effect on human bodies. Coffee can lead to calcium loss in the body, and may lead to stomachache due to the promotion of gastric acid. Coffee may also affect the chance of pregnancy for women, and is addictive. It can cause nervousness, ulcers and heart damage due to its good stimulation, which will make your heart beat faster. Solution: As long as you are keeping watch of how much coffee you drink, and drink moderately, coffee will not be able to harm you. Environmental Impacts Coffee tends to grow at high elevations, usually in rugged tropical mountain regions. These types of region are home to many different kinds of species and contribute to high biodiversity. When the mountain forest is cut down and turned into fields that grow only one crop, the biodiversity is harmed. According to World Wildlife Fund (WFM), turning forests to a different agriculture can create soil loss and erosion. Most coffee is grown where the forest is cleared so the coffee grows in rows as a monoculture without forest canopy. With additional fertilizer, it creates the highest total yield of coffee, but eliminates the diversity of animal and insect supporting plants. Economical Impacts Today, over 2. 25 billion cups of coffee are consumed in the world everyday. Around the world, a total of 25 million small producers rely on coffee business for a vying. I ten USA, consumption AT coffee was around IOW letters per cap TA. More than 150 18 and older Americans drink coffee daily, with 65% of them drinking their beverage in the morning. In 2008, coffee was the number one beverage of choice among convenient store customers. From the results above, we can see that coffee is really important to many people, and the need for coffee is rising. Conclusion: To drink or not to drink? From all the above results and information, we all know that coffee has many unifies in health to your body, and if coffee is drank in an uncontrolled amount, the opposite: the disadvantages may harm you.

Issues In Criminology Essay Example | Topics and Well Written Essays - 3250 words

Issues In Criminology - Essay Example 295). Intense gender discrimination, like the refusal of numerous law schools to give access to women, the frequent segregation of women from juries, and the habit of imposing to female and male ‘offenders’ different punishments for the same offences went mostly unquestioned (Lanier & Henry, 1998, 279). The scale of the victimisation of girls and women indicated that the lack of attention on the role of violence in the lives of women was the prime issue to appeal to the interest of feminist scholars and advocates. Due to this, a large volume of literature exists on the issue of victimisation of women, particularly in the subject matters of sexual abuse, sexual harassment, and domestic violence. Meanwhile, the identification of the breadths and forms of female victimisation had a considerable influence on policy making, and it is perhaps the most concrete contribution of radical feminism to mainstream criminology (Almeder, Koertge & Pinnick, 2003, 18). The influence of cr iminology and especially criminological theory was varied, although, partly because these crimes did not at appear to challenge. The impact on the field of criminology and particularly criminological theory was mixed, however, in part because these offenses did not initially seem to dispute androcentric criminology as such (ibid, p. 18). Rather, the notions of ‘victimology’ and ‘domestic violence’, while crucial in the development of feminist perspective of criminology, also provided mainstream criminologists and several practitioners of criminal justice an alternative way of understanding criminology theory and research (Flavin, 2001). The objective of this essay is to discuss the development of feminist criminology, focusing on the post-war period, especially the 1960s and 1970s. More particularly, the essay will focus on the contribution of the three feminist perspectives, namely, (1) feminist empiricism, (2) standpoint feminism, and (3) feminist postmod ernism to British criminology theory and research. Feminist Perspectives of Criminology Feminist perspectives have remarkably grown in areas that have more established practices of interpretive knowledge like history and literature (Flavin, 2001). On the contrary, the tradition of criminology persists to be profoundly ingrained in the scientific method (ibid, p. 273). A great deal of British mainstream criminology is founded on principles that ‘science is value neural’ (Flavin, 2001, 273). Research can be duplicated, as argued by positivism, since researchers generate knowledge in related ways, making criminologists similar with each other (Almeder et al., 2003, 20). Richard Powers of the New York Times recognised the ‘vesting of authority in experiment’ (Flavin, 2001, 274) as the most outstanding thought of the new century. Yet, Powers (1999) argued that scholars â€Å"from Ludwig Wittgenstein to Thomas Kuhn and beyond† (ibid, p. 81) have mentioned, ... that fact and artefact may be closer than most empiricists are comfortable accepting... That great empiricists have rejected initial data on hunches, until their observations produced more acceptable numbers. That

Price Elasticity Essay Example | Topics and Well Written Essays - 500 words

Price Elasticity - Essay Example This is because a sophisticated machine such as a CD needs proper parts to function accurately. Much is dependant on the installment of proper parts into a CD and unless each of them lives up to industry standards the end product (i.e. the CD) will not be permitted to be released in the market. Given the significance of the raw materials therefore no CD company can possibly compromise on them just in order to bring their prices down. Cheaper parts, most know, may bring down prices but ultimately prove a nightmare for consumers. Software corruption and malfunction can result of a simple cut down on budget. Since most CD companies are reluctant to take such risk and thereby ruin their reputation amongst buyers they (usually) stick to being safe than sorry and thereby choose to use the more expensive parts if they have to. (Lamb, 2004) Given how dependant the CD industry is on both the supply of building materials as well as the demand of the consumers we find that the price elasticity of both demand and supply is rather high on the CD industry. All private markets generate what are called 'externalities' or 'spillovers'. Such externalities include any sort of charge or benefit that the price of the merchandise or services sold by the market does not include.

The hidden meaning of the movie Avatar Essay Example | Topics and Well Written Essays - 750 words

The hidden meaning of the movie Avatar - Essay Example The film gives an insight to cultural and religious trends that give rise to the film and the reasons those trends are feared, criticized and resisted enabling them to fight with their own views about the controversy. Like the film itself, Avatar and Nature Spirituality gives a prospect for considering the ongoing struggle to decide how we should live on the home planet and sort sorts of spiritual values and practices in terms of politics and economics would best guide us. The cultural ethnocentrism inherent in the movie is Hinduism. Hinduism believes that Avatar is sent to us for very specific jobs and he is the God Vishnu; the following quote from Gita tells us more about Vishnu; â€Å"Whenever righteousness wanes and unrighteousness increase I send myself forth, for the protection of good and for the destruction of evil †¦Ã¢â‚¬  (Gita: 4.7–8) Apart from sharing the same instincts of Vishnu in the movie, it also considers Shiva and Ganesha because according to the Hindu mythology they are also described as the descending in the form of avatars. Bron Taylor, a professor of ecology founded the journal for the study of Religion, Nature and Culture published in 2007, which illuminated the questions like; what are the relationships among human beings and what does the terms religion, nature and culture signify and what is the relationship between species and places which we inhabit etc. This journal illuminated James Cameron, director of Avatar with various facts and elements associated with nature and its meaning.

Social Media and Employment Issues

Social Media and Employment Issues SOCIAL MEDIA TRANSPARENCY AND EMPLOYMENT Introduction One can apply the old saying, never judge a book by its cover to many applications in life, but today’s environment of instant social media updates provides personal transparency never experienced before. Social medias arrival on the scene has completely changed the way we interact as a society and technologies such as portable devices and wireless connectivity allows us to communicate faster and to a more massive crowd than we ever thought possible. Social media is the most significant difference in personal or business transparency and has merged into an indistinguishable haze of likes, links, and posts, making transparency an everyday issue. Complete strangers can now view someone’s daily activities without the context of knowing them personally. These strangers can easily be potential employers seeking employees to fill vacant positions. That is precisely what is occurring today; employers are examining beyond applicants resumes to make the best hiring decision by r eviewing prospective employees social media sites to learn more about their applicants and employees.  Alternatively, employers are experiencing legal issues with their new social media tool, and the courts are just beginning to unravel them. Correctly used, social media can be a powerful means of candidate identification, selection, and retention. However, employers must have comprehensive and compliant social media policies that are not overly broad, and which address privacy, lawful access, accuracy, equal protection, and conduct of employment practices. An analysis of the social media transparency regarding employment reveals an employers review of applicants and employees social media sites can be a valuable tool but must do such in a manner consistent with legal hiring and separation practices. This article is designed to review essential aspects employers should consider when using social media to make hiring or termination decisions for their company. Argument There has been an explosive growth in the use of social media over the past decade and has allowed a vast part of the worlds population instant, quick, and convenient communication to a broad network of people. According to Statista.com, known as the portal for statistics, Facebook had 100 million monthly active users in 2008, and that number has skyrocketed to 2.07 billion monthly active users as of the third quarter of 2017. LinkedIn has over 467 million members worldwide, and it is one of the most popular social networks regarding active users (Statista.com, 2017). These top growing websites allow their users to share lots of information about themselves and can give potential employers data in just a few clicks that would be impossible to know about someone decades ago. Social media has forged a path into our culture that has brought us all closer, but it has also opened many questions about the issues of modern expression and privacy. Getting at the center of this network involves untangling multiple layers of complex statutes, case law, and agency guidance in a way that balances the pillars of freedom of speech and the at-will employment doctrine. For edification, the employment-at-will doctrine states employees without a written employment contract and an indefinite term of employment, the employer can terminate the employee for good cause, bad cause, or no cause at all (Ballam, 2000). Although a perfect application of the law on societys new technologies like social media is complicated, there are many considerations employers must make based on privacy, accuracy, and lawful access during the hiring, employment, and termination periods. Moreover, employers need to understand there is a potential negative impact with the use of social media when recruiting employees, and conversely, the termination of employees based on decisions issued by the National Labor Relations Board (NLRB). Last, employers must relate legal guidelines to their company’s use of social media policies. The First Amendment to the Bill of Rights explains our rights as Americans very clearly: Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.† The Bill of Rights, 2017 Strict libertarians or constitutionalists may notice, the words right to privacy are absent from the First Amendment of the Bill of Rights. Under the First Amendment, there is no right to privacy, but there are certain privacy protections afforded to every citizen. Pawel Laidler, author of Basic Cases in U.S. Constitutional Law: Rights and Liberties, references Griswold v. Connecticut and suggests, Specific guarantees of the Bill of Rights have penumbras of privacy extending to specific areas and situations (Laidler, 2009, p. 102). The courts have started to make their decision on what is the reasonable expectation of privacy for applicants or employees, but employers and the public at large are still making their own conclusions. Most social media websites include privacy settings and controls to allow users to reduce exposure to those whom they wish to exclude from seeing their social media information. However, specific information such as their name, profile picture, and networks is typically always publicly available, and social media sites often provide notice to users that they do not guarantee the privacy of the information (Facebook, 2016). LinkedIns privacy policy includes wording for users about their inability to ultimately secure any information submitted to their website, nor can they guarantee users information will not be accessed or disclosed by physical or electronic methods (LinkedIn, 2017). Despite these numerous warnings about privacy disclosure, users should expect a certain level of privacy when they correctly use the privacy controls. When social media was still in its infancy, employers would ask applicants or employees for their social media login information to allow the employer direct access. This practice quickly died as social media websites, legislators, and privacy rights activists alike actively discouraged the practice (Dame, 2014). Today, most states have passed laws preventing employers from requesting social media login credentials. For example, Vermont State Law (H.B. 462) prohibits an employer from requiring or requesting that an employee or applicant disclose personal social media account information (NCLS.org, 2018, para. 26). Overall, the only reasonable access employers should have to an applicant or employees social media is what they allow them to access via privacy controls. A social media user who selects open public access to their accounts or invites or accepts potential employers to friend or connect allow an additional level of access and substantially reduces the expectation of privacy with an employer or organization. Naturally, employers can take criminal actions such as hacking or using anothers authorized login credentials to gain access to personal social media pages fraudulently, but the courts would not view these tactics favorably if it were a part of a more significant case. Beyond the concern of personal privacy, employers must also ensure the information found on a private social networking site is accurate, and it is the correct person who applied for the position or the employee who works for the company. Employers must ensure the James Smith Facebook profile they find is the same James Smith who applied for the job and not one of the other 38,312 James Smiths in the United States (Chen, 2015). Employers must also consider whether the person portrayed on the social media site established the account himself or herself or if someone else created the page without their knowledge or permission. Employers can outsource an applicant or employees social media information review to a third party Consumer Reporting Agency (CRA) to help overcome some of the challenges listed above. The Consumer Fair Trade Commission (FTC) outlines particular information regarding the search of a persons character or reputation on a social media site. The FTCs stance is that when companies use a CRA to conduct a background check on an applicant or employees social media sites, that it complies with applicable provisions of the Division of Privacy and Identity Protection (FTC.gov, 2016). Additionally, Tony Rodriguez and Jessica Lyon from the FTC explain companies must be vigilant because a CRA may comply with all expressed provisions of the bureau and still violate other laws, such as equal employment opportunity violations (Rodriguez & Lyon, 2013). With the understanding of privacy and accuracy, employers have two significant concerns when deciding to use social media for recruitment. The first concern is the influence social media has on candidate sourcing and statistics and the second is the limitations of viewing candidate or employee information on a social media site. It is essential to understand that for the first time in the Pew Research Centers surveys history, the results in 2017 showed 55% of Americans ages 50 or older use social media sites for everyday tasks such as getting news updates. This increase in usage is a 10% spike over 2016 allows employers to see and contact a more substantial part of the population, but there is still a disconnect between race and between gender demographics use of social media (Shearer & Gottfried, 2017). The Pew Research Center shows employment social media websites such as LinkedIn have equal shares of whites (29%) and blacks (28%), but only 18% of Hispanics use the network. Gender has improved over the years, but there is still a gap of almost 10%. A staggering 72% of women in the United States use some sort social media contrasted with 66% of men. The most dramatic difference between demographics is in education. Only 59% of people with a high school education or less use social media, but 78% of college graduates use at least one social media website (Pew, 2017). Recognizing the disparities with using social media to decide employment is critical because the gaps could potentially fuel cases of discrimination even when the employers had no subjective intent to discriminate.  In addition to traditional avenues of attracting and finding diverse applicant pools, employers should use a variety of sourcing strategies across multiple social media outlets to avoid the potential statistical traps and pitfalls. The limitations of viewing candidate information on social media sites is also essential to consider when deciding hiring or during employment.  A social recruiting survey by Jobvite, a recruiting platform for the social web, reports from their survey of recruiters that 92% of U.S. companies are using social networking sites for hiring purposes (Jobvite 2012).  Employers should be forewarned and take reasonable steps to ascertain accurate information and to be aware a picture can be worth a thousand words, but it can paint an inaccurate picture. An employer using social media as a primary tool may be left with skewed data and a false narrative.  Knowing this and the above information, employers must understand that making decisions from viewing social media posts can unintentionally make those decisions appear demographic based rather than merit-based.  Unfortunately, these perceptions, true or false, may be enough to flag a particular hiring practice that could end in a cost ly course of litigation. Knowing the two primary concerns of using social media for employment decisions is essential, but so are the possible legal implications of using these methods.  Communication at work and home has transformed dramatically over the years, but the legal theories behind established employment policies have not changed.  Todays challenge is to apply traditional laws to todays instant, casual, broadcast style of social media communication and activities.  For many years, courts were not concerned with how many likes an employees Facebook work-related comment received.  Moreover, the courts did not have to consider the average employee might have the ability to convey their opinions to an average of 634 people with one click of a button on Twitter (Leonardi, 2017).  Social media transparency can easily create situations where employers terminate employees because of posts or comments employers find on their social media pages. Employers must look carefully to both an employees conduct as well as their company policies in determining whether circumstances legally warrant termination.  The National Labor Relations Board (NLRB) is a long-standing government agency that is inexplicably involved ensuring the correct implementation of the law to social media caused terminations (NLRB.gov, n.d.). Employers need to be aware of protected activity on social media before taking any adverse action against employees who post on a social media website.  For example, the federal whistleblower protection law provides legal remedies for employees or job applicants who face retaliation for making protected disclosures of fraud, waste, abuse, mismanagement, or substantial and specific danger to public safety or health (OPM.gov, n.d. para. 2).  Outside of protected reporting, using social media for collective dialog and shared concerns about essential terms and conditions of employment are also protected activities (NLRB.gov, n.d.). An employee, however, otherwise engaged in a protected activity, can lose that protection by abusive conduct (Stewart, 2017).  Michael Greens journal article titled, Protecting Unhappy Worker Outbursts from Discriminatory Treatment, does a great job of explaining the method used for determining if the employees conduct is enough to cause them to lose protection.  Green (2017) explains, the NLRBs Atlantic Steel doctrine to assess the inappropriateness of an employees angry outburst by first analyzing four factors before deciding the employees actions warrant discipline (para. 5).  The four factors include where the discussion occurred, the subject matter of the discussion, the nature of the employees outburst, and whether the outburst was, in any way, provoked by the employers unfair labor practice.  Green does caveat the Atlantic Steel doctrine does have its limits.  Employees who engage in threatening behavior or conduct acts exceeding what a reasonable employer should tol erate can lose their protections under the law (Green, 2017).  Social media compounds these issues because its reach has far more impact than the typical breakroom outbursts and is immediately heard by everyone on ones feed. Recommendations A business’ decision to use social media as a tool among many when choosing employees is a good idea.  The best way to properly use social media for hiring, employment, and termination is to set clear company policy and guidance.  A companys social media policies will not protect employers if they are overly broad or restricts employees constitutional rights.  When limiting an employees right to communicate on social media (or otherwise), the terms and conditions regulating their comments to being professional or appropriate need to be clearly defined in the policy. Employers should specify in their policies about what constitutes appropriate manners in which employees are allowed to discuss subjects to include criticism of labor policies, treatment of employees, and terms and conditions of employment.  (SHRM.org, 2016).  Employers should specifically articulate their definition of actions that constitute insubordinate actions, inappropriate conversation, or other disrespectful conduct.  Additionally, the policy should include their plan of disciplinary action when employees engage in such actions.  Companies should carefully draft their social media policies to avoid broad or ambiguous terms.  A court can easily deem policies unlawful if employees reasonably believe the policy prohibits constitution freedoms. Conclusion All employers should take their time when deciding to terminate current employees employment due to their conduct or comments in general, but especially when considering social media websites.  This article reviewed relevant aspects employers should consider when using social media as part of the hiring or termination process.  Protected activity and overly broad social media policies can create liabilities for employers and employers who recruit and select employees through social media sites should carefully monitor their processes and outcomes for disparate impacts. Employers should take care when using information gained from social media and establish a process by which applicants, candidates, and employee have an opportunity to dispute potentially inaccurate information published online.  Adhering to statutory, regulatory, and agency guidance allows employers to use social media anywhere along the employment timeline to maximize information about applicants and current em ployees while protecting them from the potential social media use pitfalls. References Ballam, D. A. (2000). Employment-At-Will: The Impending Death of a Doctrine. American Business Law Journal, 37(4), 653-687. doi:10.1111/j.1744-1714.2000.tb00281.x Background Checks. (2016, November). Retrieved January 28, 2018, from https://www.consumer.ftc.gov/articles/0157-background-checks Boyd, D. M., & Ellison, N. B. (2007, December 17). Social Network Sites: Definition, History, and Scholarship. Retrieved January 21, 2018, from http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2007.00393.x/full Chen, S. A. (2015, February 07). Calling James Smith! 10 Most Common First and Surname Combinations. Retrieved January 16, 2018, from https://blogs.ancestry.com/cm/calling-james-smith-10-most-common-first-and-surname-combinations/ Dame, J. (2014, January 10). Will employers still ask for Facebook passwords in 2014? Retrieved January 15, 2018, from https://www.usatoday.com/story/money/business/2014/01/10/facebook-passwords-employers/4327739/ Facebook Data Policy. (2016, September 29). Retrieved January 15, 2018, from https://www.facebook.com/full_data_use_policy Green, M. Z. (2017, February 13). Protecting Unhappy Worker Outbursts from Discriminatory Treatment. Retrieved January 25, 2018, from https://worklaw.jotwell.com/protecting-unhappy-worker-outbursts-from-discriminatory-treatment/ Jobvite. (2014). Social Recruiting Survey.  Retrieved January 20, 2018, from http://www.jobvite.com/wp-content/ uploads/ 2014/10/Jobvite_SocialRecruiting_Survey2014.pdf Laidler, P. (2009). Basic Cases in U.S. Constitutional Law: Rights and Liberties. Krakà ³w: Jagiellonian University Press. Leonardi, P. M. (2017). The Social Media Revolution: Sharing and Learning in the Age of Leaky Knowledge. Information and Organization, 27(1), 47-59. doi:10.1016/j.infoandorg.2017.01.004 LinkedIn Privacy Policy. (2017, June 7). Retrieved January 15, 2018, from https://www.linkedin.com/legal/privacy-policy Managing and Leveraging Workplace Use of Social Media. (2016, January 19). Retrieved January 26, 2018, from https://www.shrm.org/resourcesandtools/tools-and-samples/toolkits/pages/managingsocialmedia.aspx National Conference of State Legislatures. (2018, January 2). Access to Social Media Usernames and Passwords. Retrieved January 16, 2018, from http://www.ncsl.org/research/telecommunications-and-information-technology/employer-access-to-social-media-passwords-2013.aspx NLRB.gov. (n.d.). Retrieved January 21, 2018, from https://www.nlrb.gov/ Our Inspector General Whistleblower Protection Information. (n.d.). Retrieved January 28, 2018, from https://www.opm.gov/our-inspector-general/whistleblower-protection-information/ Pew Research Center. Social Media Fact Sheet. (2017, January 12). Retrieved January 20, 2018, from http://www.pewinternet.org/fact-sheet/social-media/ Rodriguez, T., & Lyon, J. (2013, January 10). Background Screening Reports and the FCRA: Just Saying Youre Not a Consumer Reporting Agency Isnt Enough. Retrieved January 16, 2018, from https://www.ftc.gov/news-events/blogs/business-blog/2013/01/background-screening-reports-fcra-just-saying-youre-not Shearer, E., & Gottfried, J. (2017, September 07). News Use Across Social Media Platforms 2017. Retrieved January 20, 2018, from http://www.journalism.org/2017/09/07/news-use-across-social-media-platforms-2017/ Statista.com. Number of Facebook Users Worldwide 2008-2017. (n.d.). Retrieved January 15, 2018, from https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/ Stewart, D. R. (2017). Social Media and the Law: A Guidebook for Communication Students and Professionals. New York, NY: Routledge. The Bill of Rights: A Transcription. (2017, June 26). Retrieved January 15, 2018, from https://www.archives.gov/founding-docs/bill-of-rights-transcript#toc-amendment-i

Education has Lost Touch with its Origin and its Meaning Essay

Education has Lost Touch with its Origin and its Meaning "It is only when all these things, names and definitions, visual and other sensations are rubbed together and subjected to tests in which questions and answers are exchanged in good faith and without malice that finally, when human capacity is stretched to its limit, a spark of understanding and intelligence flashes out and illuminates the subject at hand." Plato had this to say about dialogue and its importance to the process of education. Does this sound like the educational system that is in place today in the United States? Odds are that it does not. What does being educated mean anyway? What is an undergraduate university education? These questions have been debated for centuries, and they are still relevant today. Many people feel that being educated is going to college and making good grades so that a diploma, the mark of an educated person, can be received. Does that diploma really signify that a person is educated? It does, if being educated means being able to p ass a series of tests and courses at the university level, but is that what it's all about? Many college students, and parents, feel that this is what being educated is. These people, it could be said, are missing the benefit boat when it comes to taking full advantage of what an undergraduate education has to offer. Being educated is more than taking notes and passing tests, it is in fact, a participatory process that takes place between students and faculty, through dialogue, all drawing out the best from each other. Through this process, a student develops an understanding of himself in relation to his community, and the rest of the world. With this comes benefits, both for t... ...ht, it is a privilege." At times, a privilege afforded to an individual by their government. It seems, at times, in this era that the idea of what an undergraduate education really means has been lost. For many it has been. That is a tragedy, but there is hope for others. A true university education is available for all who wish to pursue it. It can be achieved if the student enters the university open-minded and ready to participate in a free exchange of dialogue with other students and faculty. Only then will that person, and society receive the full benefits that a university education has to offer. A society filled with people who understand themselves in relation to the others around them is a much better place to live. Socratic dialogue says about education, "We come together to learn about ourselves and our world. We look within to see without."

Brotherhood: Natalie Portman and Brothers

Brotherhood is deeper than any words can really explain, for it is a responsibility and a bond between people. Basically, it is a group of people coming together for a common purpose; however, these people share a stronger connection that few can understand. It is almost like a family, for each brother exhibits brother-like qualities, in the respect that they care for you and try to help you out. From my experience with my brother back home, brothers may not always agree with you and they might argue with you sometimes, but by the end of the day, they are still there for you. It is that bond between you that separates you from a lot of other people, and it is up to a brother to uphold his end of the bond, for he has to make sure it is strong. He needs to be responsible and never let his brothers down. For example, in my past (although this may seem kind of sad on my part), my brother has broken my arm, hit me with a bat, thrown a brick at me, and chipped my tooth, but I remained loyal to him. Up to this day, he and I are closer than ever. And of course I was mad at the time, when that all happened, but I knew deep down inside there’s still a matter of love and respect from one another. That is another thing about brotherhood: it cannot be walked away from because once you are a part of a brotherhood, you are brothers for life. Brothers are there for you when you are at your best and worst, standing by your side at all time. Although things may seem horrible at the time, brothers can really make you look past it and make you look at the bright side of things. Overall, brothers make up a brotherhood, and these brothers instill their values in you so you can be taught right and hopefully, become a better person for it.

A Comparison of the Regents of Otto III essays

A Comparison of the Regents of Otto III essays In the tenth century, the highest position a woman could fill was that of queen, and even that was dependent on a man- a woman could only be a queen if she married a king. However, this does not mean that the queen had no power. She played an important role in advising the king, as can be seen on looking at the diplomata (royal acts) of the time, which often say that a grant had been made at the intercession of an individual: queens were the most frequent intercessors. She was also in charge of the royal household and the education of the heir to the throne, but, most importantly, she could act as a regent if her husband died and the heir was not of age. Her role was often transformed from that of partner or co-adjutant to that of guarantor of dynastic continuity, managing the politics of succession and/or acting as regent for her minor son. In 983 in Ottonian Germany, when Otto II died leaving a three year old son (Otto III) as his heir, this situation occurred. The regency was to be shared between his wife, Theophano, his mother, Adelheid, and his aunt, Mathilda. Only two of these women ruled actively: Theophano, from 983 to her death in 991, and Adelheid, from 991 to Ottos coming of majority in 998. They were constant rivals, perhaps because there could only really be one queen and they saw each other as threats. In 991, Theophano is even supposed to have said if I live another year, Adelheids power in this world will be small enough to fit in the palm of my hand. Ironically, she didnt, dying less than a month later. As they both had periods of sole regency, it is possible to compare their reigns and see who was the most successful, in terms of experience, diplomacy and foreign policy, maintenance of the peace, and relationship with the clergy. Theophano and Adelheid both had experience with ruling before their regencies. They both had knowledge of the workings of the court system from...

buy custom Global Wine War essay

buy custom Global Wine War essay The issues affecting the wine industry included the resource differences between wine producing countries of the Old World in comparison to the New World wine producers such as the US and Australia. Previously established sales volumes were affected by inefficiencies in distribution and marketing, as well as changes in wine tastes and preferences. The value chain of wine in the old world consisted of small-scale producers of grapes who sold to vintners. The vintners produced and sold the wine in bulk to merchant negociants that were in charge of blending and mass distribution. Such a long value chain drove the price of wine to unusually high levels, thus reducing its marketability. In order to prevent the problem, the governments and wine producers in these countries should merge their capacity for producing grapes and processing their wine. It could be achieved by formation of cooperatives for harvesting grapes and producing wine in order to reduce the losses resulting from the many intermediaries involved in the trade. Such producer cooperatives would be able to develop economies of scale in their production, thus providing the wine in the market at lower prices than individual producers do. It would enable wineries to reconcile growing grapes with the production of wine. It would also encourage producers to improve the quality of their grapes by reducing of quantity or using high quality seeds for their vines. It would also increase the ability of the producers to handle exports through reduction in packaging and other costs such as transportation (Foster Spencer, 2002). Reduction of Government Regulation Another strategy that would enable the wine producers to capture the mass market is the reduction of regulation in the market. Government regulations on aspects such as assignment of vintage quality level were meant to ensure the quality of wine. These measures also increased the entry barriers in the market. The variation in wine segments in the market resulted in highly differentiated categories of products with little movement across the segments. This made it difficult for the wine makers to progress in their production from one category to another. Despite the rigidity of these measures and the uniqueness developed for the different wines from different parts, the measures did not ensure quality, and thus it would be beneficial for the market if the regulations were made less stringent. The reduction in regulations for the wine producers would enable the different producers to access the market with their products. It would also reduce the barriers to entry in the market, thus enabling the production of wine at lower production costs. It would enable the wine producers to experiment with new processes and grape growing techniques. Allowing the wine producers to use specialized methods and equipment such as irrigation would boost the production of grapes. It enables the production of large quantities in order to enjoy economies of scale. It also reduces the cost of production and losses resulting from spoilage or poor weather conditions. These factors would enable the production of wine in a more conducive environment, thus increasing productivity and lowering the overall costs to the producers. Reduction of regulations would also allow the application of processes and techniques of viniculture such as night harvesting and strategic pruning. It would also reduce the variations in vintage quality as the producers could be able to guarantee relatively steady quality in their grapes. Branding and Marketing The increase in consumers with unsophisticated tastes and the reduction of experienced connoisseurs forced wine producers to shift their focus. The traditional wine producers should respond to this trend by producing wines that are attractive to consumers unaccustomed to wine. It would enable them to market to the larger segments that do not have much experience with wine. Mass appeal of wine in the market would enable producers to increase their market penetration and acceptace, thus improving sales. It would also be beneficial in reducing the negative effects of reduced market for specialty wines. Growth in the new markets such as Argentina, China, Japan, and Taiwan provided new market opportunities for wine producing countries. The new opportunities in these markets, however, would be of great benefit to those wineries that produce wines with a mass appeal. Many wine importing countries have also increased their consumption (Vrontis, Thrassou, Czinkota, 2011). Thus, wine producer s should target them in their production in order to ensure their growth. The wine producers should focus on the competition emanating from other drinks such as beer and liquor. The threat posed by these competitors is significant, and the wine producers and marketers should come up with strategies that address the norms and perceptions of consumers. It would be essential in convincing consumers of other beverages to consume more wine. Marketing strategies should address to the shifts in the market demand. Marketing for the wine should be differentiated depending on the target countries in order to ensure that the strategies respond to the culture, trends and demographics of the country. It would increase the effectiveness of the marketing strategies and enable the wine producers to improve their sales. Proper identification of wine varieties in ways that are easy for consumers to identify and relate is also necessary in increasing the efficiency of marketing. Despite the changes in tastes and preferences, the demand for premium wine has been on the rise a nd the wine producers should consider this fact in their marketing strategies. The consumption of premium wines has been on the rise, and, thus, the market should respond by producing more wine and marketing it with an emphasis on quality differentiation. Selling quality, as opposed to price competitiveness, would be an essential strategy in ensuring the survival of the wine producers because of the cyclical nature of the wine market. The marketers should move their strategies in relation to changes in trends in the market (Draskovic et al., 2011). Issues such as health benefits, laws on drinking, and the differences in preferences for white and red wines should also be considered in the production and marketing decisions. The preferences of consumers in relation to grape varieties also need to be considered in the marketing strategies implemented by wine marketers. Branding strategies are essential in enabling the marketing of different products. Producers in old wine producing countries should have a branding strategy that enables them to reach the target markets. Because of the large number of producers for wines such as Bordeaux, few of them could support adequate brand strategies in order to market their products. The success of government-supported classifications for branding was limited because of low consumer confidence resulting from the little brand awareness. The complexity of government brand strategies resulted in the low level of consumer confidence, as well as a reduction of consumer confidence in the standards as assurances of quality. Therefore, individual wine makers should brand their wine adequately in order to create consumer confidence and improve their prospects (Draskovic et al, 2011). Government classification schemes are intricate and require knowledge about reputation, vintage, and regions, which was previously hard t o find. Advantages and Disadvantages of the Strategies Formation of Cooperatives Advantages of cooperative formation. The strategy of different producers cooperating in order to pool their production would be beneficial in enabling wine producers to reduce their operating costs. It would also reduce the loss of value for producers in the value chain. It is due to the fact that these producers will have the capacity to process their wine without the use of intermediaries. Control over quality would also be increased because of the involvement of the wine producer in all aspects of the production and distribution chain. Collection of grapes for processing by a large cooperative would result in economies of scale in the operational processes. It would also increase the bargaining power of the producers in the market, thus enabling them to get better pay for their work (Foster Spencer, 2002). It would also increase the efficiency of the wine producers in exporting their produce. Disadvantages of Cooperatives Formation. The main disadvantage of forming cooperatives for grape farmers would be the reduction of autonomy of the individual producers. it would result in the mass production of wine, thus removing the aspect of wine character or uniqueness based on origin of vines. It might reduce the variability in vintages from different vineyards, thus reducing the variety available to consumers. It would also result in standardization of wines produced, thus removing the uniqueness of different wines because of the use of similar varieties of grape seeds in the vineyards. Reduction of Government Regulation Advantage of government regulation reduction. Reducing government regulation in the market would benefit the industry by removing entry barriers. Reducing government regulation would also enable wine producers to use innovative methods of producing wine or growing grapes in order to improve vineyard productivity. Wine producers in the Old World countries would also be able to use innovative methods of producing wine, managing vineyards and other equipment in order to ensure the quality of wine. These measures would result in high quality grapes and wine, as well as reduction in the variability of vintages. Such strategy would ensure that supply is always high, and the standard of wine produced can be guaranteed. Disadvantages of government regulation reduction. One of the disadvantages of reducing government regulation is the reduction of variability in vintages. It, according to the critics, would result in reduction in the varieties of wine and, thus, its spontaneity. Other methods used for increasing the productivity of grapes and vineyards would also result in reduced differentiation across the different types of wines. It is because of usage of similar technology and processes in the production of wine across the different countries. It would result in few noticeable differences in wine produced in the Old World wine producing countries and the New World wine producing countries. Mass Marketing and Branding Strategies Advantages of mass marketing and branding strategies. The use of modern branding and marketing strategies by wine producers would result in increased revenues for the wine producers and their ability to reach the markets. Producing what consumers want would result in the company being able to survive in the market despite the cycles in consumer preferences and demands. Focusing on competition in the market would also be beneficial to the wine industry by convincing consumers to purchase wine. Proper identification and branding of wines also increases consumer confidence because of the control provided by the producers in relation to the quality of wine. As well, it enables the producers to guarantee the quality of their wine, thus improving sales and market share (Vrontis, Thrassou, Czinkota, 2011). Implementing marketing strategies in line with trends in the market would be beneficial in enabling the Old World wine producers to survive in the market. Disadvantages of mass marketing and branding strategies. Mass marketing of wine and its branding have the potential to produce the effect of losing some niche markets. High-end premium wines are preferred because of their rarity and difficulty of locating. Branding and mass marketing would increase their availability, thus reducing their luxury value. Mass marketing and use of grape variety in branding may result in reducing the significance of the region of origin in the naming of wine (Foster Spencer, 2002). Consequently, it may reduce the value of the wine, especially in the domestic markets. Buy custom Global Wine War essay

Analysis of Military Leadership Article Example | Topics and Well Written Essays - 1000 words

Analysis of Military Leadership - Article Example Therefore, managers need to adopt good leadership styles in order to ensure that respective organizations or sectors become successful, thus facilitating the achievement of set goals and objectives. An officer commanding a naval military ship needs to adopt an effective and appropriate leadership style in order to meet the goals of the entire crew thereby being regarded as successful in their mission. This is because it is the commanding officer who is looked upon to offer direction and give orders on the course of action to be taken by the junior officers. Therefore, in case poor decisions are arrived at due to weak leadership, the entire crew will fail and the blame for failure will entirely lie upon the commanding officer in charge (Labarre, 1999, p.1). In order to reduce chances of failure, a commanding officer will need to apply appropriate and effective leadership when commanding the juniors. First, a commander needs to concentrate on the purpose of the mission rather than focu sing on the chain of command (Labarre, 1999, p.1). This leadership style will ensure that the commander does not seek for obedience from the juniors. Instead, he or she seeks to ensure that every sailor performs exemplary in his or her duties, thus ensuring that the entire team emerges successful. For instance, there occur situations when something goes a mess yet the commander is not in reach to issue orders. In such situations, the juniors can rectify the situation instead of waiting for orders from the commander (Iskra, 2012, p.1). This will ensure that the overall performance of the team is good and nothing goes a mess while there are people on watch. Consequently, focusing on performance rather than command ensures that the junior members of the crew feel appreciated since they are assigned individual roles to play. Therefore, every member of the crew will acknowledge the work and role of other members, and thereby develop the urge and morale to work hard and emerge successfull y within the entire group (Earnhardt, 2007, p.1). Moreover, by concentrating on performance rather than showing obedience will reduce the tension among the juniors and the commander. This is because, in some situations, there are some junior members of the crew who do not like to be commanded, and thus do not feel secure when commanded. This might reduce their performance thereby lowering the overall performance of the entire crew. Consequently, some of the commanders might be arrogant and thereby bully their junior members. They might bully or mistreat the junior crewmembers for either personal grudge or misunderstanding. This kind of behavior may affect negatively on the morale and relations between the commander and the juniors thereby slowing performance (Earnhardt, 2007, p.1).

Swimming Pool Chemistry Term Paper Example | Topics and Well Written Essays - 1250 words

Swimming Pool Chemistry - Term Paper Example To be more specific, the regular use to which swimming pools are put requires that they be cleaned on a regular basis. Exposed as they are, and frequented by a lot of people, swimming pools are places that are especially prone to infection if neglected. This paper, then, is intended as an explanation of the various measures taken by operators of swimming pools as to how to keep their waters safe, as well as how the public can do their part. The Importance of Swimming Pool Sanitation As detailed in a report by the World Health Organization (2006), swimming pools are vulnerable to pollutants such as bird droppings or even the rain. And while indoor pools are much safer, even they need to be cleaned at least once in a while just to be absolutely sure. Either way, as noted by the Centers for Disease Control and Prevention (2009), pathological contaminants often abound in swimming pools, which can cause a myriad of conditions such as diarrhea. A pool that is cleaned regularly is in effect guaranteed to be safe for the public to enjoy – guaranteed safe for them to swim in. ...In the words of the Division for Environmental Health (2011), the only way to maintain safe and consistent swimming pool operation is through proper water chemistry. The exact process involved is often rather varied, not only in the chemicals that may be used but also in the methods employed. For one thing, disinfectants may be used to rid the water of harmful, objectionable or otherwise unwanted microorganisms. Alkalinity and pH adjusters may also be used to ensure that the pool’s pH and acidity levels remain stable, while algaecide and filter aids respectively kill any algae and prevent foreign material from spreading in the water. Swim King’s (2011) official website also tells us that the balance between these chemicals needs to be just right so as to keep the water free of any unwanted ‘lurkers’, yet still be safe for those of us who feel like taking a swim. For instance, free chlorine residual refers to the amount of chlorine which has yet to react with any other substance in the water besides the water itself, and should ideally be anywhere between 1-3 ppm. Secondly, combined chlorine refers to chlorine that fits the opposite description – that is to say, it has already reacted with a foreign substance. This kind of chlorine is no longer a help to the disinfection process, and indeed, only acts as an irritant. And finally, total chlorine residual is the sum of these two variants of chlorine. Besides chlorine, bromine can also be used to fulfill the function of disinfection. In fact, whereas the former is more prevalent in swimming pools (Sweazy, 2001), it is the latter that is the preferred substance among owners of spas and hot tubs (Wilson, 2002).

24 Assignment Example | Topics and Well Written Essays - 250 words - 1

24 - Assignment Example ince teachers are the closest people close to children apart from their parents, they should help children to learn and muddle through cases of maltreatment. The teacher should create a good relationship with the child to develop trust. This may make the child to start opening up and express her inner feelings. If it turns out that the child is being abused, the teacher should stay calm and write down all that the child said in the written record plan (Marotz, 2011). The teacher should also teach the child communication and self-defense skills, which will enable the child to know what actions done to him or her are right or wrong. This will also enable the child to rebel, or refuse any kind of mistreatment. Before making any decisions, the teacher should report her findings to the head of the school of the suspected child abuse, and if not satisfied that the case has not been well handled, she has the right to report to a law firm that is against child maltreatment. She should not have any fear in reporting this, because, the information is kept firmly confidential and most reporting laws will provide security to the teacher just in case the parents or anyone intends to harm

The Good Teachers Essay Example for Free

The Good Teachers Essay The desire to throw away youth and to grow up in evident also in ‘The Good Teachers’ as the speaker reveals a list of things she used to do as a child in order to make herself appear older and more mature, ‘You roll the waistband/ of your skirt over and over’, the repetition of the latter phrase demonstrating the action itself, ‘all leg, all/ dumb insolence, smoke-rings.’ Through the continued use of the pronoun, ‘you’, we, as the reader can share in Duffy’s adolescent experience as they are actions universal to all teenagers. Both poems deal with the positive aspects of adolescent experiences, but also with the negative ones as well; in ‘Lanarkshire Girls’ the experience begins uneasy and unpleasant as the speakers recalls how ‘Summer annoyed us†¦ Like a boy with a stick through railings’. This simile is very sensory as it strikes an image in the readers’ head of a boy dragging a stick across railings and the sound it makes is prominent. The bus is trying to exit the rural country as the nature is trying to stop it, making the journey initially difficult, ‘We bent whole treetops/ squeezing through as they rained down twigs.’ This symbolises the transition from adolescence into adulthood and how the girls are struggling to make it. However, when they finally make it out of the country, the tone of the poem changes from annoyance and struggling, to admiration for the city and excitement to be in a new stage of their life and for their new found sense of fre edom. The same is true for the speaker in ‘The Good Teachers’ as Duffy uses the metaphor of ‘a wall you climb’ to describe the transition from adolescent into adulthood. Even in the most positive point of the poem where she expresses her passion and love for both her English teacher and the subject itself is tainted. Her adoration is evident through the repetition of, ‘so much’ and through her actions such as remembering ‘The River’s Tale by Rudyard Kipling by heart’ and by ‘making a poem for’ her teacher. The speaker suggests that even this adolescent experience was tainted as her teacher who she admired is not perfect and her ‘cruel blue’ eye demonstrates this. This symbolises how no adolescent experience is perfect. Both poems end on very different tones and therefore have different outlooks on adolescent experiences. ‘Lanarkshire Girls’ ends with a feeling of excitement as the bus, ‘spilled’ the girls out dreaming themselves up. Whereas, ‘The Good Teachers’ ends on a tone of regret as the speakers finds truth in what her teachers told her that, ‘you’ll be sorry one day’ for not working hard enough and for racing to throw away their childhoods.

Hemingways Themes Essay -- Essays Papers

Hemingways Themes â€Å"Hemingway’s greatness is in his short stories, which rival any other master of the form†(Bloom 1). The Old Man and the Sea is the most popular of his later works (1). The themes represented in this book are religion (Gurko 13-14), heroism (Brenner 31-32), and character symbolism (28). These themes combine to create a book that won Hemingway a Pulitzer Prize in 1953 and contributed to his Nobel Prize for literature in 1954 (3). â€Å"Santiago’s ordeal, first in his struggle with the big fish, and then in fighting against the sharks, is associated by Hemingway with Christ’s agony and triumph,† (Bloom 2). When Santiago sees the second and third sharks coming, he shouts â€Å"Ay,† and Hemingway notes: â€Å"There is no translation for this word and perhaps it is just such a noise as a man might make, involuntarily, feeling the nail go through his hand and into the wood† (Waldmeir 28). â€Å"Santiago is often regarded [as] a Christ figure, and his love for all living creatures and forbearance in physical pain are attributes that support this [idea]. However, Santiago shares few traits with Christ (Brenner 38). In his book The Old Man and the Sea: Story of a Common Man, Gerry Brenner states: Christ is a fisher of men, but Santiago is merely a fisherman; Christ is a figure with a divine mission, Santiago one with a secular mission (to bring back an oversized fish); Christ is a martyr who willingly but reluctantly dies for his convictions, Santiago is a persevering champion who is willing to die only to win a battle with a fish; Christ is a teacher of spiritual and ethical wisdom, Santiago is a professional with skill and slogans to impart (38). The Hemingway hero is often religious, but their religion is rarely central to their lives (Gurko 13). Santiago is Cuban, at once devout and credulous (13). However, neither his religion nor his superstitious beliefs play a role in his ordeal with the great marlin (13). God is sometimes prayed to by the Hemingway hero in a time of crisis, but He is never depended upon (Waldmeir 29). When Santiago says his prayers, he also says, â€Å"I am not religious,† even as he says his prayer (29). After forty-five hours of struggle have passed, Santiago says, â€Å"I’ll say a hundred Our Fathers and a hundred Hail Mary’s. But I cannot say them now.† (Waldmeir 29-30) For those ... ..., Mrs. â€Å"Ernest Hemingway’s The Old Man and the Sea† Lecture: 2000. Timms, David. â€Å"Contrasts in Form: Hemingway’s The Old Man and the Sea and Faulkner’s ‘The Bear’† Modern Critical Interpretations: Ernest Hemingway’s The Old Man and the Sea. Ed. Harold Bloom. Philadelphia: Chelsea House Publishers, 1999: 45-52. Wagner, Linda W. â€Å"The Poem of Santiago and Manolin† Modern Critical Interpretations: Ernest Hemingway’s The Old Man and the Sea. Ed. Harold Spreng 8 Bloom. Philadelphia: Chelsea House Publishers, 1999: 45-52. Waldmeir, Joseph. â€Å"Confiteor Hominem: Ernest Hemingway’s Religion of Man† Modern Critical Interpretations: Ernest Hemingway’s The Old Man and the Sea. Ed. Harold Bloom. Philadelphia: Chelsea House Publishers, 1999: 45-52. Wilson Jr., G.R. â€Å"Incarnation and Redemption in The Old Man and the Sea† Modern Critical Interpretations: Ernest Hemingway’s The Old Man and the Sea. Ed. Harold Bloom. Philadelphia: Chelsea House Publishers, 1999: 45-52. Young, Philip. â€Å"The Old Man and the Sea: Vision/Revision† Modern CriticalInterpretations: Ernest Hemingway’s The Old Man and the Sea. Ed. HaroldBloom. Philadelphia: Chelsea House Publishers, 1999: 45-52.

Combating Global Warming and Other Problems Associated with Fossil Fuels :: Environmental Renewable Energy Sources Essays

Combating Global Warming and Other Problems Associated with Fossil Fuels To combat global warming and the other problems associated with fossil fuels, the world must switch to renewable energy sources like sunlight, wind, and biomass. All renewable energy technologies are not appropriate to all applications or locations, however. As with conventional energy production, there are environmental issues to be considered. This paper identifies some of the key environmental impacts associated with renewable technologies and suggests appropriate responses to them. A study by the Union of Concerned Scientists and three other national organizations, America's Energy Choices, found that even when certain strict environmental standards are used for evaluating renewable energy projects, these energy sources can provide more than half of the US energy supply by the year 2030. Today the situation in fuel and industrial complexes round the world is disastrous. Current energy systems depend heavily upon fossil and nuclear fuels. What this would mean is that we would run out of mineral resources if we continue consuming non-renewables at the present rate, and this moment is not far off. According to some estimates, within the next 200 years most people, for instance, seize using their cars for lack of petrol (unless some alternatives are used). Moreover, both fossil and nuclear fuels produce a great amount of polluting substances when burnt. We are slowly but steadily destroying our planet, digging it from inside and releasing the wastes into the atmosphere, water and soil. We have to seize vandalizing the Earth and seek some other ways to address the needs of the society some other way. That’s why renewable sources are so important for the society. In fact, today we have a simple choice – either to turn to nature or to destroy ourselves. I have all reasons to reckon that most of people would like the first idea much more, and this is why I’m going to inquire into the topic and look through some ways of providing a sustainable future for next generations. Wind Energy It is hard to imagine an energy source more benign to the environment than wind power; it produces no air or water pollution, involves no toxic or hazardous substances (other than those commonly found in large machines), and poses no threat to public safety. And yet a serious obstacle facing the wind industry is public opposition reflecting concern over the visibility and noise of wind turbines, and their impacts on wilderness areas.

Starbucks’ Mission: Aligned with Its Strategies

Is Starbucks' Mission (vision, goals, objectives) aligned with its strategies? Analyze Starbucks based on the strategic process outline and write a five page paper answering the preceding question. As I drove to work this morning, I decided to make a slight detour from my normal route to get a cup of morning goodness in the form of fresh coffee. I could have stopped off at the corner convenience store, smelt gasoline being pumped and the ring-a-ding-ding of the slot machines that frequent just about every Las Vegas establishment, but I was looking for a little more something. I decided to drive an extra 30 seconds out of my way to go to an establishment that I knew would provide outstanding quality coffee, serve it with a smile, and provide an environment that was classy and warm. I decided to go to Starbucks. As I walked in, I smelt the fresh coffee grounds and heard a catchy song on the stereo. When the gal behind the counter greeted me with a big smile and asked, â€Å"What can I get started for you? † I knew I had made the right decision. The Starbucks corporation has done an outstanding job since 1970 with the execution of it's strategicprocess resulting in it currently owning 40% of the specialty coffee market and boosting annual sales exceeding $7 billion according to an article published by Burt Helm. Figure 1. Strategic Management Tasks According to the courseware there are five steps to be accomplished in the Strategic Management Process. See Figure 1 above. The one essential area that this graph excludes however is analysis. I will include this step in the following discussion. Mission Statement From the Starbucks website we find that the Starbucks' mission statement is, â€Å"Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow†. The website goes on to say â€Å"the mission is more than words on a piece of paper but rather a philosophy that guides how we do business every day. † While the later half appears to be fluff and corporate jargon, it is actually relevant in the way the Starbucks conducts business daily. With this mission statement they have determined who they are and what they intend to do. Breaking it down further we find that the key market is the coffee market, the contribution is to be the premier purveyor of the finest coffee, and that the distinction is doing all of this while maintaining their uncompromising principles. I will state the uncompromising principles as part of the objective area to follow. Analysis Starbucks knows that it is not in this market alone. In fact in some areas of the world it is already slightly behind. According to caterersearch. com, â€Å"in the UK Starbucks has been usurped by Costa Coffee as the UK's largest coffee shop operator, with 24. % (540 stores) compared to 24. 7% (555) for the Whitbread-owned chain†. The article went on to say that the market continues to have huge growth, exceeding 15% per year. The courseware introduced one method of analyzing the market known as SWOT (Strengths, Weaknesses, Opportunities, and Threats). It was interesting to find the following chart, Figure 2, located in the Datamonitor Starbucks Co rporation Company Profile. Figure 2. Starbucks SWOT Analysis This SWOT analysis invariably helped Starbucks with the next phase of the strategy process, that of objective setting. Setting Objectives As mentioned earlier, Starbucks mission statement eludes to uncompromising principles. According to the Starbucks. com, these principles include: 1. Provide a great work environment and treat each other with respect and dignity. 2. Embrace diversity as an essential component in the way we do business. 3. Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee. 4. Develop enthusiastically satisfied customers all of the time. 5. Contribute positively to our communities and our environment. 6. Recognize that profitability is essential to our future success. While the Corporation calls these principles, and they are principles indeed, they also use these principles as a set of objectives from which they conduct their daily operations. A final objective that has recently come about from the Corporate Chairman Howard Schultz, is to ensure that the company does not forget its roots as it attempts to continue to grow. Schultz is aggressive. According to a Business Week article by Burt Helm, he would like to triple annual sales up to $23 billion by the year 2012, and almost quadruple the number ofStarbucks stores globally. This is smart. He sees the strengths and opportunities of the SWOT analysis above and wants to expound on his global presence and take advantage of the continual 14-15% annual growth of the market. Schultz also knows that there are slowing US retail sales however. To counteract this he intends to preserve the old world feel of a coffee bistro. In order to keep up with the demand, Starbucks has had to modernize some of its procedures. Helm states that the company has had to sacrifice some of the old world feel and incorporate the use of automatic espresso machines, vacuum sealed bags of coffee, CDs, and so on. Schultz wants to minimize the watering down of what he calls â€Å"The Starbucks Experience†. This is difficult in today's society in which most businesses attempt to get consumers in and out as quickly as possible and customers expect and demand the same, a phenomena known as â€Å"The McDonaldization of Society†. Implementation and Execution of the Strategy Starbucks has implemented the principles and goals into daily operations. Looking through page after page of the Starbucks website, it is evident that the corporation has internalized these principles and uses them as guidelines. Providing a great work environment hashappened in a number of ways. Starbucks provides employees with training and education. One program listed on the Starbucks website is called, â€Å"Learning to Lead†. In this program employees learn effective management practices. Another employee programis â€Å"Business and Communication† in which workers are offered a variety of classes to aid in their management skills. These programs allow for advancement and a sense of accomplishment by employees. They added together with company benefits are attempts by Starbucks to foster a friendly work environment. Diversity is accomplished through the hiring process. Starbucks knows that it is important that every voice is heard, and in which employees strive to learn about one another. In doing this, the company ensures that no group of potential customers are alienated. Starbucks applies the highest standards in freshly delivered coffee in a couple of ways. According to the company home page, Starbucks works with suppliers and farmers daily in an attempt to sustain high quality coffee production. In addition to this, a program known as â€Å"Coffee Education† was put into effect in which employees learn the finer nuances of coffee, from aroma to taste, and as a result are better able to speak to customers about the gourmet products. The intent of this according to Helm, is to share Starbucks' passion for coffee and to make the coffee industry more like the wine industry. If Starbucks is able to make its customers connoisseurs of coffee, it can then stock and sellhigh end coffee for up to $28 per pound. Starbucks knows that competitors such as McDonald's, Dunkin Donuts, or even the corner convenience store can't compete in this niche of the market. Starbucks has had success with ensuring that coffee drinking is an experience. According to Jeneanne Rae, â€Å"80% of Starbucks' revenues come from customers who visit their stores an average of 18 times a month†. This statistic alone tells us that the company is keeping its customers happy. The nice lighting, the plush furniture, the smooth music all aid in this endeavor. Rae goes on to say, â€Å"people will gladly pay more for an experience that is not only functional but also emotionally rewarding†. Simply put, I could go to the corner store and get a cup of coffee for $. 5 and get my caffeine shot for the day. In this process however I may feel like I'm missing out on the finer things in life, â€Å"The Starbucks Experience†. As a result, I will go out of my way, pay $2 for a cup of coffee, and feel more satisfied. Starbucks also strives to contribute positively to its communities and surrounding environments. It strives to be a friendly gathering place for locals. According to its website, Starbucks supports local organizations with cash and contributions as well as promotes art, culture, education, and environmental awareness. The final goal of Starbucks is to be profitable and promote future success. It does this through taking care of its stakeholders. The Starbucks Code of Ethics for CEO and Finance Leaders states, â€Å"I am charged with ensuring that stake holders interests are appropriately balanced, protected and preserved†. All corporate decisions are made with the preceding oath in mind. Starbucks will continue to have success in the coffee market due to its strongstrategy. From vision statement, through SWOT, to implementation, and finally the execution of daily operations, it has been a synergistic effort. This process has culminated in what has been coined, â€Å"The Starbucks Experience†. Customers will take a five minute detour, just as I did this morning, to be greeted with a warm smile, receive a piping hot cup of java, all in a clean quant old world feel environment. Howard Schultz and his crew are well on their way to achieving their goals of 40,000 stores and $23. 2 billion in sales by the year 2012. REFERENCES Datamonitor Starbucks Corporations Company Profile, 25 Jan 2005. Retrieved 20 July 2007 from, http://www. investor. reuters. om/data/files/Company%20Profile%20Sample%20for%20Reuters. pdf Helm, Burt. 9 Apr 2007. SAVING STARBUCKS' SOUL; Chairman Howard Schultz is on a mission to take his company back to its roots. Oh, yeah-he also wants to triple sales in five years. Business Week. Retrieved 20 July 2007 from http://proquest. umi. com/pqdweb? index=44=1252343951=3=1=3=PROD=PQD=309=PQD=1184944744=29440=1 Keel, Robert. 10 July 2007. The McDonaldization of Society. Ret rieved on 20 July 2007 from, http://www. umsl. du/~keelr/010/mcdonsoc. html McDonald's to open coffee chain in Japan, 12 July 2007. Retrieved on 20 July 2007 from, http://www. topix. com/drink/2007/07/mcdonalds-to-open-coffee-chain-in-japan Rae, Jeneanne. 27 Nov 2006. The Importance Of Great Customer Experiences? Business Week. Retrieved 20 July 2007 from http://proquest. umi. com/pqdweb? index=60&did=1166573331&SrchMode=3&sid=2&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1184944933&clientId=29440&aid=1 UK coffee market set to double over the next 10 years, 23 May 2007, Retrieved on 20 July 07 from,